NEWSED
visual design concept
pforzheim 2003-2004
newsed: by use to individual design. affecting and visualising traces of abrasion. design develops by use. skateboarding strains boards, shoes and cloth. traces of abrasion change and destruct the corporate design. these changes are the basic approach of my visual concept. skateboardparks are owerflow with colored stickers. thousands of skaters grinds and slides over them. in the course of time the stickers gets more and more irrecongnizable. the result is a visual rubbish of different brands. the stickers of newsed have a new concept. first it is gray without any informations. two layers gets visible after skating over. the typography and the name of the labels appears. now you have first activate the sticker, to view its identity. and there is no lost of quality and identity, as you can see it on the basic of other brands.
sticker in use
a newsed ring
